Clemson University Paralympic Soccer
As the Social Media Manager for the Clemson Paralympic Soccer Team, I was responsible for developing and executing the team’s digital presence while using social media to increase awareness and engagement around Paralympic soccer.
I managed the team’s social media strategy from content planning to publishing, creating content calendars and producing multimedia assets including photography, videography, promotional content, and event coverage. Through strategic storytelling and consistent content creation, I helped grow the team’s Instagram views by 5x year-over-year, generating more than 150,000 views.
Beyond social media management, I played a key role in planning and executing a Paralympic soccer clinic and game. I helped coordinate event logistics and team efforts while leading the multimedia production and social media coverage surrounding the event. From capturing content on-site to publishing it across digital platforms, my work documented the experience, highlighted the athletes, and extended Paralympic soccer's reach to a broader audience.
